![]() Better yet, given the company’s innovative Direct-To-Consumer business model which minimizes operational costs and completely eliminates retail mark-up, ICON irons will be sold at and for $770 (chrome) and $800 (black) for a 7-piece set … far less than the price of many competitive blades in the market today sold through traditional retail stores. Hogan’s design philosophies.ĭeveloped for better players accomplished at working the ball, the ICON Irons combine traditional styling with modern performance. Hogan’s design philosophies, born-off the greatest swing ever and combine traditional styling with modern performance for accomplished playersįort Worth, Texas – Nearly seven decades after Ben Hogan, the man renowned for the greatest swing in golf, founded his equipment brand, Ben Hogan Golf Equipment Company has launched the Hogan Icon irons, a set of forged muscle-back blades featuring many of Mr.
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