I have Analyzed automobile industry on SWOT analysis and different models like Poter’s five Model. That’s including four p’s of marketing price, promotion, place and product. Report also contains marketing strategy used by Suzuki Motorcycle India Pvt. Then I study trends in two-wheeler industry. I started with my study form evaluation of two wheelers in India, its market size and growth, demand drives rand factor that affect demand and supply of the two wheeler industry. I convey my heartful affection to all those people who helped and supported me during the course, for completion of my Project Report.ĮXECUTIVE SUMMARY The objective of my project is in depth study and understanding of two wheeler market. Abhinav Dua (Zonal Manager – Marketing) and other staff members. With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide Mr. Have been possible to come to the present shape without the able guidance, supervision and help to me by number of people. 05511242227Īcknowledgement The present work is an effort to throw some light on “ SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED”. SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF BACHELOR OF BUSINESS ADMINISTRATION (BBA) UNDERSTANDING THE MARKET POTENTIAL OF HIGH END BIKES (Premium and Super Premium Segments) A SUMMER TRAINING REPORT ON SUZUKI MOTORCYCLE INDIA PRIVATE LIMITED
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